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The tyranny of ‘content’ and the return of creativity after Cannes Lions

The Promotion Fix is a n exclusive biweekly column for The Drum from Samuel ... Content marketing has become bottom-rung, direct-response advertising by another name. As I looked at the future Cannes ... read more

Next-Level Marketing Lessons From Kendrick Lamar

And he's taken home a Cannes Lion and three Clios for his music videos ... sub-cultures of young people throughout the decades. Related: 10 Tips for Creating the Perfect Social Media Content for Your ... read more

Period-tracking apps are not for women

10 days late! 11 days late ... I’d undergone a cycle more than twice as long as usual and adjust all my averages, rendering all of its future predictions completely useless to me. I had been using the ... read more

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10 Effective Tactics for Driving More Traffic to Your Website

The future of a website depends on the amount of traffic it gets ... What can you do to make sure your website is getting the greatest amount of traffic possible? Here are 10 strategies for businesses ... read more

13 Big Winners in Travel Advertising at Cannes Lions 2017

The big lesson here is that digital first is the future. Editor’s Note: This past week creatives from around the world descended on the south of France for the Cannes Lions International ... most nota... read more

Hotel secrets: Insider tips for lower prices and better service

"The company’s name on the building provides marketing ... give you a 5% or 10% discount to save online travel agency fees," he says. "They’ll make more money giving you a discount than if you pay a h... read more

Cannes Lions Honor Executives From Google and Spotify

Google’s chief marketing officer ... Spotify, which launched 10 years ago and went public in April, has “transformed the way we engage with music,” according to Philip Thomas, chairman-elect of Cannes ... read more

3 tips for selecting the best POS system for your business

It should also share sales data with your other business systems, such as accounting and email marketing software ... require you to use it as your payment processor. Here are three tips to help you s... read more

Six Essential Tips For Voice Search Optimization

As a fast-growing channel for brand discovery, I believe voice is going to play an indispensable role in driving future marketing success ... here are six voice search optimization tips to set you up ... read more

Why Too Much Ad Tech at Cannes Actually Fuels Creativity's Future

Over the years, I've heard many a creative lament the rise of the digital media and ad-tech companies at Cannes. I'm no creative but I've ... Real-time data APIs informed digital billboards to display ... read more

The Butterball Turkey Talk-Line Gets New Trimmings for 2018

(Further proof that in the future ... marketing team does gobble up its insights. The bigger Butterball breakthrough comes not from the phone, but from your connected speaker. Butterball has joined th... read more

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